The Outcome

My vision for this project was to create a culturally rich brand identity that would properly capture the historical, geographical and religious influence of the winery. With a logo proposal containing a strong geographical influence, I decided to lean heavily into this aspect for the wine label, with a vision for a label that would be based off a snippet of the map of the island and it's surrounding areas. The part of the label with the logo is the western portion of Île d’Orléans which is where Saint Pierre is located, the rest of the label is then a silhouette of a map of the surrounding areas including Quebec City. There is a cut out in the label where the Saint Lawrence river would be, allowing the wine to be seen through the label, giving the impression of the river flowing around the island. I designed three labels, one for each variation of wine that Saint Pierre produces: red, rosé and white. The labels could be used across their entire range of wine products. The colours: gold, cream, yellow and royal blue are colours often associated with royalty and religion. The fonts include a range of luxurious serif and sans-serif fonts to give the brand a sense of elegance and sophistication.