The Outcome

My vision for this project was to fully lean into the word play of Taste Buddies, first in the logo and then in the juice box design. Starting with the logo, I wanted a word play that would allow Taste Buddies to also read as "Taste Bud Dies", envisioning a range of juices that would mimick the taste of sour candies. The idea for the logo was then to have a tongue with the words Taste Buddies representing the taste buds on the tongue. For the packaging, I continued to lean into the word play, creating little mascots knows as the Buddies. Each flavour of juice had its own Buddy with a unique set of colours and facial expressions. The names of each juice flavour were also meant to lean into the original "Taste Bud Dies" idea with each flavour having an adjective to give the impression of a strong taste. Each box was given two vibrant colours related to the flavour of the juice box. The typeface was chosen to be playful and cartoon-like to complete the cartoony feel of the brand. The result was a fun and playful juice brand that would appeal to children and parents alike.