Type
Branding, Packaging Design
Client
Taste Buddies - Food & Beverage (School Project)
Deliverables
Brand Identity, Logo, Tetra Brik Juice Boxes
Tools
Illustrator, Photoshop, InDesign
Taste Buddies: Every child's favourite juice brand
Taste Buddies is a fictional children's juice brand meant to be playful and fun. The scope of the work for this project was to design an identity for Taste Buddies to establish them as a fun juice option that every child would want in their lunchbox. The project included the creation of a Taste Buddies logo as well as a tetra brik juice box packaging design for at least three different flavours of juice to showcase how this identity could be applied over a wider range of juice flavours.
The Outcome
My vision for this project was to fully lean into the word play of Taste Buddies, first in the logo and then in the juice box design. Starting with the logo, I wanted a word play that would allow Taste Buddies to also read as "Taste Bud Dies", envisioning a range of juices that would mimick the taste of sour candies. The idea for the logo was then to have a tongue with the words Taste Buddies representing the taste buds on the tongue. For the packaging, I continued to lean into the word play, creating little mascots knows as the Buddies. Each flavour of juice had its own Buddy with a unique set of colours and facial expressions. The names of each juice flavour were also meant to lean into the original "Taste Bud Dies" idea with each flavour having an adjective to give the impression of a strong taste. Each box was given two vibrant colours related to the flavour of the juice box. The typeface was chosen to be playful and cartoon-like to complete the cartoony feel of the brand. The result was a fun and playful juice brand that would appeal to children and parents alike.
You can view this project and more in full detail on my Behance page.
Thank you for viewing my work!
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