Type
Branding, Layout Design
Client
Voyages AuTour - Travel
Deliverables
Brand Identity, Logo, Business Cards, Promotional Items
Tools
Illustrator, Photoshop, InDesign
Voyages AuTour: AuTour du monde avec nous
Born from a deep passion for travel and for crafting experiences around the globe, Voyages AuTour is a travel agency dedicated to helping people create memorable experiences. The scope of the work for this project was to create a brand identity for Voyages AuTour that would properly capture their values of creating memorable, quality experiences for their clients. The project included the creation of a logo along with a vision for how the brand could present itself. I then created promotional items such as business cards, pamphlets, and social posts based on this new brand identity.
The Outcome
My vision was to create an identity that would capture Voyages AuTour's values in a memorable and unique way while still being recognizable as a travel brand. The logo is inspired by the overhead view of a beach, showing the sand, the shallow water and the deep blue sea. The logo also represents the breadth of locations and experiences that can be discovered with Voyages AuTour, the lighter layer representing the most common vacation destinations, getting progressively darker with the final layer representing the most exotic and unique destinations. The color palette was chosen to truly give people the feeling of a relaxing beach vacation with a light sandy beige, a range of three stunning turquoise blues for the sea, and a bright green for the flora. The font was chosen to be modern and luxurious, highlighting the quality of the experiences that Voyages AuTour customers should expect.
You can view this project and more in full detail on my Behance page.
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